our history & mission


In 2004, Susan Cooley began selling quality down comforters on eBay…and they sold like crazy! She quickly outgrew her basement and storage sheds and decided to move to our Old Town Lenexa location in 2012. Susan’s enthusiasm and drive led her to become one of eBay's top seller to date! She never imagined that one day she would venture into apparel and shoes. In 2015, Susan started attending bridal shows to promote her collection of mother of bride/groom dresses. She realized that there wasn’t much of a selection in most stores, but there was a need for these dresses! Susan decided to shift her product to focus more closely on mothers of the bride and groom.  

Our mission is to deliver a great experience for our clients and provide designer dresses at reasonable prices. Our stylists work with customers to provide a ‘one-on-one’ personal shopping experience that is fun! We dedicate 1 ½ hour for each customer so they are not feeling ‘rushed’ and can take the time to pick out the perfect dress. We want every woman to leave our store feeling beautiful!