our history & mission


Starting in 2004 in the basement of her home, Susan Cooley, with her entrepreneur spirit, began selling quality down bed comforters on eBay. They sold like crazy!  She never imagined that one day she would venture into apparel and shoes. Her enthusiasm and drive lead her to become one of eBay's top seller to date!  She had outgrown her basement and storage sheds and decided to move to our current location in 2012.  
In 2015, Susan started attending bridal shows to promote her collection of mother of bride/groom dresses.  She realized that there was a need for these dresses and started what is known today as Sincerely Susan.  

Our mission is to deliver a great experience for our clients and provide designer dresses at reasonable prices.  We have stylists that works with each customer individually. We provide ‘one-on-one’ personal shopping experience!  We dedicate 1 ½ hour for each customer so they are not feeling ‘rushed’ and can take that time to pick out that perfect dress!  

We want EVERY woman leaving our warehouse feeling like they are SPECIAL!