Our Mission
At Sincerely Susan, we aim to deliver an exceptional experience
for all our clients while providing designer dresses at reasonable prices!
Our History
In 2004, Susan started her business, in her basement, selling down comforters on ebay, and they sold like crazy! From down comforters, she moved into apparel and shoes, becoming one of Ebay's top sellers to date! She quickly outgrew her basement and moved into our old town Lenexa location in 2012. In 2015, Susan started going to bridal fairs to promote her collection of mother of the bride and groom dresses. There she discovered a huge need for those dresses that wasn't being met in other stores, so Susan decided to shift her focus to solely mother of the bride and groom attire. Now she runs a one stop shop for all moms to find their perfect dress
Every mom is beautifully unique
Clients enjoy a private 90-minute appointment with a personal, professional stylist who guides them through a fully customized, head-to-toe look for their event. Each session is one-on-one to ensure they never feel rushed or overwhelmed, and they have access to a size-inclusive selection of over 7,000 affordably priced designer dresses and jumpsuits for both formal and casual occasions.
We want every woman to leave our store feeling beautiful!
What Our Clients Think
For the Moments Moms Remember
"This business has literally changed my life! As a woman who has never liked shopping, never wears dresses, and never wears heels…I used to DREAD any event that required more than casual attire. I’d wear whatever I could find with the least amount of effort which meant once there, I felt awkward, anxious, and less than. Then I found Sincerely Susan. Over the past 2 years, the staff at the store have helped me feel worthy and confident. They ask me about the particulars of each event (day/evening, outdoors/indoors, formal, etc.) and if I have any thoughts on what I might be looking for. They understand body types and although they respect my thoughts on what I THINK I can’t wear, they bring me beautiful dresses that look amazing on me!!! It’s literally magic! I now own 5 dresses that needed little to no alterations. Finding those dresses took less than an hour each trip and I left with shoes, jewelry, clutch purse, and a cape and faux fur jacket to mix and match and complete the outfit! One-stop shopping and I actually look forward to each trip there!
Thank you so much for changing my attitude about dressing up and giving me the confidence to wear some beautiful dresses! Shonda Dyer"
Every occasion tells a story—share yours with us.
@sincerelysusan #moms #weluvmoms
Dresses We love
Book an appointment
How to book an appointment
We are open BY APPOINTMENT ONLY, 7 days a week. To book, you can either click the "Book Now" button below, or call us at 913-730-8840. If you wish to stop by to pick up your dress or browse accessories, please call ahead so we can ensure someone is available to assist you. For your appointment, we recommend bringing any undergarments you may want to wear with your gown, as well as shoes with your preferred heel height, so you can see the best possible fit of your dress.
GET IN TOUCH
Come Visit Us
Contact Us
+1 (913) 730-8840
Open Hours
Appointment Only
Address
13444 Santa Fe Trail Dr
Lenexa, KS 66215
United States