Sincerely Susan


"the hidden gem of kansas city"


the largest selection

You'll find thousands of formal dresses at Sincerely Susan, from knee-length to floor-length to high-low hems. Whether you're shopping for an upcoming wedding, ball, gala, bridal shower, bachelorette party, rehearsal dinner or for any event, you'll find it here.  

mother of the bride/ Groom

We specialize in helping moms find the perfect dress for the big day. Our stylists work one-on-one with clients in 1 1/2 hour appointments to find the style, color and fit that suits them perfectly. Bring your daughter, sister, mother, friend - anyone you'd like! - to share in this memorable experience.


Because we buy "off-season," our gowns are priced below MSRP and are a tremendous value, with most  under $300!



warehouse environment

In order to keep your prices low, we are in a warehouse environment - not a retail store! We have 4 private dressing rooms where our seasoned stylists will bring you beautiful options to fit and flatter you. 


Unlike stores with just a few "sample sizes" to try on, we carry an array of sizes from 0-24W so that you'll have plenty of options to choose from whether you wear a petite or plus size. With the help of our experienced stylists, you'll find a dress that flatters your body type and makes you feel fabulous. 

by appointment only

In this unique environment, we take appointments only and are not able to accommodate walk-ins. Please schedule 2-3 weeks in advance when possible. You can reach us for scheduling at 913-730-8840, or through the form here on the website. 



meet your stylists



As owner of Sincerely Susan, and one of eBay's top sellers to date, Susan has been entrepreneur since 2004. Susan wants every woman who visits Sincerely Susan to leave feeling special!   


Linda has an artistic background with a degree in Studio Arts and a love for interior design and fashion but has found her career calling in healthcare. At Sincerely Susan, Linda enjoys making the experience as fun and relaxed as possible!


Pam has been a licensed physical therapist for over 35 years, so being a stylist is a "second act" for her. When a woman finds the perfect dress for her event, the joy and confidence she feels allows her inner beauty to shine through. That look is so rewarding! 


Jill has been a stylist with Sincerely Susan since January 2019.


Rachelle has 2 kids and loves to do yoga in her spare time. She enjoys providing clients a relaxed and pressure-free approach to meet their fashion needs. Her goal is to make women feel confident, classy and excited about their experience and purchase.  


Donna is a retired entrepreneur who owned her own clothing boutique in the 1980s, and then owned a promotional products company for over 30 years. Now she enjoys the retired life, which includes watching her grandchildren, playing golf, and helping women find the perfect dress!


Angela (Angie) used to own a women’s clothing boutique - Bewitched Boutique. She absolutely loves helping ladies find that special piece that can enhance their lives and is thrilled to be working at Sincerely Susan!


Kerry loves helping customers find the dress that suits their unique style and makes them feel beautiful on their special day! In her spare time she enjoys travel and paddle boarding.


Andra enjoys running and working out in her free time, in addition to spending time with her husband, their three children and grandchildren. Andra enjoys the challenge of assisting clients to find their “dream” dress. It is so rewarding hear “Yes to the dress” from clients.



our history & mission


Starting in 2004 in the basement of her home, Susan Cooley, with her entrepreneur spirit, began selling quality down bed comforters on eBay. They sold like crazy!  She never imagined that one day she would venture into apparel and shoes. Her enthusiasm and drive lead her to become one of eBay's top seller to date!  She had outgrown her basement and storage sheds and decided to move to our current location in 2012.  
In 2015, Susan started attending bridal shows to promote her collection of mother of bride/groom dresses.  She realized that there was a need for these dresses and started what is known today as Sincerely Susan.  

Our mission is to deliver a great experience for our clients and provide designer dresses at reasonable prices.  We have stylists that works with each customer individually. We provide ‘one-on-one’ personal shopping experience!  We dedicate 1 ½ hour for each customer so they are not feeling ‘rushed’ and can take that time to pick out that perfect dress!  

We want EVERY woman leaving our warehouse feeling like they are SPECIAL!  



Satisfied Customers

Sincerely Susan was such a wonderful experience! She was helpful and knowledgeable regarding the dresses she had in stock. She knew exactly which style of dress would fit my mom and found the perfect dress with the second dress she tried on! I also found a perfect rehearsal dinner dress while I was there!
— Jade H.
My son is getting married in August so the Mother of the Bride and I went together to get our dresses for the big day. Susan and her co-worker made it so easy and so fun! We tried on lots of dresses—long and short—before we both picked our favorite. I also found a few dresses for showers! There’s a huge selection and great service. I would highly recommend Sincerely Susan for event dresses, wedding dresses for the moms or guests!
— Bobbie M.


schedule an appointment


Please note: Weekend appointments fill up fast. If possible, please schedule your appointment two to three weeks in advance.

To book an appointment over the phone, call: (913) 730-8840

We will respond to e-mails Mon-Fri 7:30am – 3:30pm.



9215 pflumm road  Lenexa, KS  66215