"the hidden gem of kansas city"
the largest selection
You'll find thousands of formal dresses at Sincerely Susan, from knee-length to floor-length to high-low hems. Whether you're shopping for an upcoming wedding, ball, gala, bridal shower, bachelorette party, rehearsal dinner or for any event, you'll find it here.
mother of the bride/ Groom
We specialize in helping moms find the perfect dress for the big day. Our stylists work one-on-one with clients in 1 1/2 hour appointments to find the style, color and fit that suits them perfectly. Bring your daughter, sister, mother, friend - anyone you'd like! - to share in this memorable experience.
Because we buy "off-season," our gowns are priced below MSRP and are a tremendous value, with most under $300!
In order to keep your prices low, we are in a warehouse environment - not a retail store! We have 4 private dressing rooms where our seasoned stylists will bring you beautiful options to fit and flatter you.
Unlike stores with just a few "sample sizes" to try on, we carry an array of sizes from 0-24W so that you'll have plenty of options to choose from whether you wear a petite or plus size. With the help of our experienced stylists, you'll find a dress that flatters your body type and makes you feel fabulous.
by appointment only
In this unique environment, we take appointments only and are not able to accommodate walk-ins. Please schedule 2-3 weeks in advance when possible. You can reach us for scheduling at 913-730-8840, or through the form here on the website.
meet your stylists
As owner of Sincerely Susan, and one of eBay's top sellers to date, Susan has been entrepreneur since 2004. Susan wants every woman who visits Sincerely Susan to leave feeling special!
Pam has been a licensed physical therapist for over 35 years, so being a stylist is a "second act" for her. When a woman finds the perfect dress for her event, the joy and confidence she feels allows her inner beauty to shine through. That look is so rewarding!
Laura is a wife and mother of 3. She enjoys gardening and reading. Laura's favorite thing about working with her clients is helping them to find a dress that makes them feel terrific.
Maria loves having the opportunity to be a stylist and help women find amazing dresses that make them feel and look gorgeous! It truly warms her heart to see them smile after finding the right dress for them! When she's not working, Maria loves spending time with her 3 children, husband and new dog "Dash"!
Rachelle has 2 kids and loves to do yoga in her spare time. She enjoys providing clients a relaxed and pressure-free approach to meet their fashion needs. Her goal is to make women feel confident, classy and excited about their experience and purchase.
Barb loves helping our clients look and feel beautiful for such an important day. Her favorite moment is when she realizes this is THE dress and the client feels so good about herself! After working in corporate America all of her life, I now enjoy working with a successful, local, client-centered small business.
our history & mission
Starting in 2004 in the basement of her home, Susan Cooley, with her entrepreneur spirit, began selling quality down bed comforters on eBay. They sold like crazy! She never imagined that one day she would venture into apparel and shoes. Her enthusiasm and drive lead her to become one of eBay's top seller to date! She had outgrown her basement and storage sheds and decided to move to our current location in 2012.
In 2015, Susan started attending bridal shows to promote her collection of mother of bride/groom dresses. She realized that there was a need for these dresses and started what is known today as Sincerely Susan.
Our mission is to deliver a great experience for our clients and provide designer dresses at reasonable prices. We have stylists that works with each customer individually. We provide ‘one-on-one’ personal shopping experience! We dedicate 1 ½ hour for each customer so they are not feeling ‘rushed’ and can take that time to pick out that perfect dress!
We want EVERY woman leaving our warehouse feeling like they are SPECIAL!
schedule an appointment
Please note: Weekend appointments fill up fast. If possible, please schedule your appointment two to three weeks in advance.
To book an appointment over the phone, call: (913) 730-8840
We will respond to e-mails Mon-Fri 7:30am – 3:30pm.